Mid-tier influencers (20K-100K followers).Macro-influencers (100K – 1M followers).Mega-influencers & Celebrities (over 1M followers).We divide influencers into five categories by the number of followers:
However, there is no uniform standard, so we'll use HypeAuditor's approach. There are dozens of different influencer classifications. How to determine what creator will be the best option for you.Īn influencer is an individual who has a significant audience and the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their followers.
